Meanwhile, only 7.7% of Samsung Galaxy S9 users want to switch to using iPhone. The loyalty of Android users is currently about 92.3%. Most old Android smartphone users choose to upgrade to another Android device.

BankMyCell’s research shows that iPhone users’ loyalty levels are now 73%, the lowest since 2011.

Page Ibtimes reported that fewer and fewer iPhone owners are launching their lives on new devices. Instead, they tend to switch to using smartphones from other mobile brands, especially Samsung.

According to data collected by BankMyCell with more than 38,000 transactions from October 2018, the number of iPhone users who sell machines to buy new models is about 15.2% lower than in March 2018.

The study also found that 26% of iPhone users have switched to using smartphones from other brands. In particular, about 18% of users switch to buying Samsung devices.

Ngay cang nhieu nguoi chan iPhone, muon chuyen qua Android hinh anh 1

BankMyCell said iPhone users’ loyalty levels are at 73%, the lowest since 2011 until now. This figure is also significantly lower than the average of 92% recorded in 2017.

Meanwhile, only 7.7% of Samsung Galaxy S9 users want to switch to using iPhone. The loyalty of Android users is currently about 92.3%. Most old Android smartphone users choose to upgrade to another Android device.

According to estimates by market research company Gartner, smartphone sales worldwide in the next year will decrease by 3.8%, equivalent to about 68 million units. Gartner said the reason for this is because users are using their device longer.

“Today’s smartphones don’t bring new gadgets or experiences to users. Customers have little reason to upgrade new devices,” said Ranjit Atwal, a researcher at Gartner.

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